About the brand
Hi there!
Nice to meet you! My name is Leen and I run Studio Minapop, a conscious made-to-order fashion brand. I create colourful clothes that are ethically produced using sustainable materials. Everything is designed and handmade by me in my slow fashion studio in Leuven, Belgium 💗
Our sustainable angle
Ethically made for a fair wage
Every single Studio Minapop piece is handmade from scratch in my studio in Belgium. The biggest (and often hidden) cost of making a fair garment is production time. For example: my dresses generally take around 5 hours to make. As an ethical fashion brand I charge a fair wage for this time. This way, I can take the time and attention needed to make high-quality garments that can be loved by you for a lifetime. ✨
Sustainable fabrics
Every Studio Minapop piece is made using environmentally conscious, high-quality fabric such as deadstock fabrics, GOTS certified organic cotton, natural linen and 100% recycled fabrics.
Deadstock fabrics are high-quality fabrics that are leftover from the fashion industry. Using these types of fabrics contributes to a more circular way of fashion design, since it focuses on using existing materials instead of producing new ones. ♻️
I take my time handpicking fabrics and only order very limited amounts. This makes Studio Minapop garments extra unique, because only a few pieces can be made of each design. 💘
My pattern designing & sewing process is optimised to minimise fabric waste. When I do have fabric scraps I repurpose them for scrunchies or small zero-waste projects.
Packaging
Studio Minapop packaging is recyclable and made from environmentally friendly materials, such as FSC-certified labels and thank you cards, recycled tissue paper and PVC-free stickers.
Follow my handmade fashion brand journey
Sustainability in the fashion industry is a multi-faceted issue and Studio Minapop is dedicated to keep learning and to create a positive and sustainable impact! Want to join my brand's journey? Sign up for the newsletter to stay up to date with the latest news.