About the brand
Hi there!
Nice to meet you! My name is Leen and I run Studio Minapop, a made-to-order slow fashion brand. I create colourful clothes that are ethically produced using sustainable materials. Everything is designed and handmade by me in my slow fashion studio in Leuven, Belgium 💗
Sewing patterns
Since starting my brand I've had many wonderful connections with people all over the world who also like to make their own clothes. This made me decide to start offering my designs as digital PDF sewing patterns! I love the creativity of designing combined with the technical aspect of pattern making, and the educational element of creating design instructions. I discovered that creating sewing patterns really exists at the center of all my passions, so look out for more in the future! 💕
My brand philosophy
Ethically made for a fair wage
Every single Studio Minapop piece is handmade from scratch by me in my studio in Belgium. The biggest (and often hidden) cost of making a fair garment is production time. For example: my dresses generally take around 5 hours to make. As an ethical fashion brand I charge a fair wage for this time. This way, I can take the time and attention needed to make high-quality garments that can be loved by you for a lifetime. ✨
Sustainable fabrics
Every Studio Minapop piece is made using environmentally conscious, high-quality fabric such as deadstock fabrics, GOTS certified organic cotton, natural linen and 100% recycled fabrics.
Deadstock fabrics are high-quality fabrics that are leftover from the fashion industry. Using these types of fabrics contributes to a more circular way of fashion design, since it focuses on using existing materials instead of producing new ones. ♻️
I take my time handpicking fabrics and only order very limited amounts. This makes Studio Minapop garments extra unique, because only a limited amount of pieces can be made of each design. 💘
My pattern designing & sewing process is optimised to minimise fabric waste. When I do have fabric scraps I repurpose them for scrunchies or small zero-waste projects.
Packaging
Studio Minapop packaging is recyclable and made from environmentally friendly materials, such as FSC-certified labels and thank you cards, recycled tissue paper and PVC-free stickers.
Follow my handmade fashion brand journey
Sustainability in the fashion industry is a multi-faceted issue and Studio Minapop is dedicated to keep learning and to create a positive and sustainable impact! Want to join my brand's journey? Sign up for the newsletter to stay up to date with the latest news.